About us

Pladia distills 13 years of insights gained from rigorous research, extensive prototyping, and attentive listening into a unified platform of premium software products.

An open-plan office environment at Pladia, where team members are focused on their work while engaging in conversations. The space is bright with natural light, wooden beams, and greenery, emphasizing a collaborative and comfortable workplace.
A researcher conducts on-site user testing with a visitor inside a cultural venue. The visitor holds a phone and a jacket while reviewing something on the screen, as the researcher gestures and holds a tablet. Other visitors and a reflective sculpture are visible in the background, indicating an active public space.

Innovators since 2011

Our team of artists, designers, engineers, and storytellers have been reshaping how people connect with culture for over a decade.

An adult and child explore an exhibit together, focused on a mobile device. The child holds the device while the adult leans in. Behind them, a luminous, abstract installation creates a sparkling, immersive backdrop—suggesting use of a mobile guide for deeper engagement.
Event Sync created a dedicated digital touchpoint that gave visitors the opportunity to connect - in real time – with the story behind the artwork.
Rebecca Ray
Curator, First Nations Art, Museum of Contemporary Art, Australia
This is the system you've been looking for, backed by a visionary team of professionals who obviously take pride in their work and products.
Steven Jenkins
Director, Bob Dylan Center
Pladia's new focus on offering a PWA option aligns well with the MCA's strategy. The platform is robust, designed with accessibility in mind, and incredibly user-friendly.
Julia Prior
Head of Digital Media, MCA
Pladia makes content management easy and even fun, allowing us greater flexibility in conceptualizing and realizing multimedia exhibitions.
Steven Jenkins
Director, Bob Dylan Center

Our mission

Pladia’s tools deliver unparalleled utility, empowering our community to craft creative and accessible visitor experiences that leave lasting impressions, cultivate valuable learnings, and ensure long-term success.

Our values

We’re committed to crafting exceptional experiences that make a lasting impact on our customers, their visitors, and within our team.

Respectful

Grounded in human-centered design, our products create personalized and accessible experiences that embrace your visitors' unique preferences.

Bold

Ongoing discovery and innovation set us apart. We seek out shifts in the visitor economy to drive strategic, future-ready product strategies.

Collaborative

Conversations with our customers shape our roadmap, resulting in premium experiences for customers, products, and visitors alike.

Conscious and Adaptive

We test our products with real visitors across diverse venues to ensure they are reliable, scalable, and adaptable to the evolving cultural landscape.

Enthusiastic and Committed

From implementation to ongoing improvement, our Customer Experience team is dedicated to helping you achieve your desired outcomes.

Diverse and Inclusive

Continual learning guides us in creating inclusive workplaces, products, and visitor experiences that celebrate diverse needs and perspectives.

Our people

Crafted by a skilled team proficient in product, data, engineering, UX, and design, our homegrown products embody excellence in design, performance, and usability.

Pladia leadership

Nic Whyte

Chief Executive Officer, Pladia

Anna Nicholson

Chief Product Officer

Pladia team

Madeleine van Venetie

Lead UX Designer

Via David

Senior Product Designer

Sangwook Park

Senior Product Designer

Hana Crowl

Product Designer

Amy Reid

Growth Manager

Alexis Teters

Sales Development Representative

Mitch Secrett

Senior Product Manager

Eliza North

Associate Product Manager

Gabrielle Fanning

Customer Success Manager

Collin Gall

Customer Success Manager

Danielle Madeley

Principal Engineer

Thomas Daws

Technical Director

Thomas Gordon

Lead Software Engineer

James Thomson

Senior Front End Developer

Nick Djordjevic

DevOps Lead

Craig Hind

TechOps Admin

Eric Mackrodt

Senior Front End Developer

Aaron Rickard

Senior Front End Developer

Jahanzeb Hussain

Software Engineer - Front End

Lucy Jones

Senior Quality Assurance Engineer

Celia Clennett

Quality Assurance Engineer

Governance board

David Walsh

Director

Nic Whyte

Co-founder, Art Processors

Tony Holzner

Co-founder, Art Processors

Recent posts

Case study

Building a connected campus experience with Pladia Empower at Peabody Essex Museum

How PEM unified a distributed campus and launched a landmark 200th anniversary experience using Pladia Empower
Case study

Event Sync at the Sydney Opera House

Event Sync gave every visitor their own immersive listening experience at Vivid Sydney 2026
Case study

Using Image Recognition to scale artwork discovery at Confined 17

How The Torch used image recognition to avoid visual clutter in an exhibition of nearly 500 artworks
Case study

Pladia Empower at Museum of Contemporary Art Australia

How the MCA enhanced visitor engagement through rapid implementation and inclusive digital tools
Case study

King Dingo at the MCA, for Vivid Sydney 2025

Visitors tuned into Vincent Namatjira’s monumental projection and custom soundtrack using Event Sync
Crowd watching a large-scale projection artwork on the façade of the Museum of Contemporary Art Australia, featuring Vincent Namatjira’s painting of uniformed dingoes on horseback, presented during Vivid Sydney 2025.

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