About us

Pladia distills 13 years of insights gained from rigorous research, extensive prototyping, comprehensive analysis and attentive listening into a unified platform of premium software products.

An open-plan office environment at Pladia, where team members are focused on their work while engaging in conversations. The space is bright with natural light, wooden beams, and greenery, emphasizing a collaborative and comfortable workplace.
A group of four individuals walking together outdoors, smiling and enjoying a casual stroll against a light stone backdrop. The image captures a moment of camaraderie and shared experience in a relaxed setting.

Innovators since 2011

Our team of artists, designers, engineers, and storytellers have been reshaping how people connect with culture for over a decade.

This is the system you've been looking for, backed by a visionary team of professionals who obviously take pride in their work and products.
Steven Jenkins
Director, Bob Dylan Center
Pladia makes content management easy and even fun, allowing us greater flexibility in conceptualizing and realizing multimedia exhibitions.
Steven Jenkins
Director, Bob Dylan Center
Pladia's new focus on offering a PWA option aligns well with the MCA's strategy. The platform is robust, designed with accessibility in mind, and incredibly user-friendly.
Julia Prior
Head of Digital Media, MCA

Our mission

Pladia’s tools deliver unparalleled utility, empowering our community to craft creative and accessible visitor experiences that leave lasting impressions, cultivate valuable learnings, and ensure long-term success.

Our values

We’re committed to crafting exceptional experiences that make a lasting impact on our customers, their visitors, and within our team.

Respectful

Grounded in human-centered design, our products create personalized and accessible experiences that embrace your visitors' unique preferences.

Bold

Ongoing discovery and innovation set us apart. We seek out shifts in the visitor economy to drive strategic, future-ready product strategies.

Collaborative

Conversations with our customers shape our roadmap, resulting in premium experiences for customers, products, and visitors alike.

Conscious and Adaptive

We test our products with real visitors across diverse venues to ensure they are reliable, scalable, and adaptable to the evolving cultural landscape.

Enthusiastic and Committed

From implementation to ongoing improvement, our Customer Experience team is dedicated to helping you achieve your desired outcomes.

Diverse and Inclusive

Continual learning guides us in creating inclusive workplaces, products, and visitor experiences that celebrate diverse needs and perspectives.

Our people

Crafted by a skilled team proficient in product, data, engineering, UX, and design, our homegrown products embody excellence in design, performance, and usability.

Pladia leadership

Andi Mastrosavas

Chief Executive Officer, Pladia

Gabriel Iturbe

Head of Technology

Anna Nicholson

Head of Product and Design

Pladia team

Amy Reid

Growth Manager

Leesa Tietjen

Customer Success Manager

Gabrielle Fanning

Customer Success Associate

Danielle Madeley

Principal Engineer

Thomas Daws

Lead Software Engineer

Thomas Gordon

Lead Software Engineer

James Thomson

Senior Front End Developer

Vlas Voloshin

Lead Mobile Engineer - iOS

Rachael Jayne

Lead Engineer - Android

Alex Robinson

Senior Mobile Engineer (iOS)

Rachelle Ignacio

Senior Mobile Engineer (Android)

Nick Djordjevic

Senior Software Engineer

Macy Donahue

Senior Site Reliability Engineer

Eric Mackrodt

Senior Front End Developer

Aaron Rickard

Senior Front End Developer

Jemima Mace

Lead Engineer - Data and Analytics

Graham Coster

Senior Software Engineer - Data Infrastructure

Zeb Stevenson

Senior Data Engineer

Lyndal Muller

Delivery Lead

Lucy Jones

Senior Quality Assurance Engineer

Czarina Nario

Senior Business Analyst

Mitch Secrett

Senior Product Manager

Eliza North

Associate Product Manager

Madeleine van Venetie

Lead UX Designer

Via David

Senior Product Designer

Mike Dekker

Senior Product Designer

Hana Crowl

Product Designer

Governance board

David Walsh

Director

Mark Nihill

Chief Executive Officer, Art Processors

Nic Whyte

Co-founder, Art Processors

Tony Holzner

Co-founder, Art Processors

Amie Scruton

Chief Operations Officer, Art Processors

Recent posts

News

Introducing Pladia

A platform for the visitor attraction sector
Pladia logo on orange colored eclipse graphic, on a deep purple background
ARTICLE

Avoid the ‘mirrortocracy’ but also recognise that diversity isn’t enough

Pladia's CEO, Andi Mastrosavas, speaks to how leaders can foster true inclusivity in the workplace
A smiling individual against a green backdrop.
News

Introducing Pladia Empower

Pladia’s visitor-centered product solution for the cultural sector
A close-up of a hand holding a smartphone displaying a detailed floor map within a mobile app interface. The app highlights various points of interest, showing how technology can enhance navigation and exploration in physical spaces through digital tools.
Article

Sound that moves you

Enhancing outdoor events with personal audio experiences
Two individuals standing by the water at night, illuminated by the lights of the Sydney Opera House in the background. They are both engaged with their smartphones, reflecting a blend of digital interaction and cultural engagement in a vibrant, nocturnal setting.
Article

The future of self-guided tours

Innovations and investment driving the cultural arts sector
An individual wearing headphones, deeply engaged in an audio experience. The image conveys a sense of focus and immersion, highlighting the enriching possibilities of self-guided tours using digital audio tools.