Digital guides and wayfinding for zoos
Give visitors mobile-first guides, navigation, and educational content, right from their own device. Pladia helps zoos deliver flexible, inclusive experiences, ideal for families, tourists, and school groups.
All-in-one platform for storytelling and navigation
Bring exhibits and habitats to life with mobile-first digital guides, multimedia storytelling, and structured navigation. Empower runs as a Progressive Web App (PWA), making it easy for visitors to access content from their own device, with no download required.
Step-by-step wayfinding
Zoos often span acres of winding trails and large open spaces. Pladia’s Pathways feature gives visitors simple, step-by-step navigation using visible landmarks, not GPS, beacons, or the "blue dot". Guests can easily locate habitats, amenities, and shows without confusion.
Showcase culture and local stories
Visitors can explore heritage trails, public art, and cultural experiences through audio, images, and text, and more, deepening their connection to the destination.
Deliver rich content with kiosks
Digital Labels let your team display location-based interpretation without the cost or rigidity of static signage.
Designed for tablets and touchscreens, labels automatically pull structured content from your Console, keeping interpretation consistent across mobile and fixed displays.
Accessible audio
Visitors can listen with headphones, hold their phone to their ear, or read a transcript. Ideal for children, non-English speakers, or visitors who are deaf or hard of hearing.
Identify insights for future planning
Use built-in analytics and feedback tools to understand how visitors engage with digital content on-site. Track usage, popular stops, and dwell time to improve engagement, increase digital uptake, and support ongoing content strategy.
Key features
Unlock innovative opportunities for storytelling, navigation, and engagement.
Pathways
Audio Access+
Digital Labels
Interactive Kiosks
Tours
Accessibility
Visitor Analytics & Feedback
Create content that connects and informs
Launch seasonal trails and themed tours
Create self-guided tours that reflect seasonal programming or permanent collections. Tours are easy to build, flexible to follow, and quick to update in the Pladia Console.
Share real-time exhibit updates
Highlight animal movements, habitat changes, feeding times, or temporary closures. Content updates can be published instantly across mobile guides and labels.
Support education and conservation messaging
Deliver mission-driven content through rich media. Share research, sustainability efforts, and behind-the-scenes stories that resonate with different audiences.
Provide navigation and visitor information
Guide visitors to restrooms, cafes, or key exhibits with intuitive wayfinding and POIs. Empower supports both indoor and outdoor routing, even in low-connectivity areas.
Serve schools, groups, and families
Offer structured tours and content tailored to group visits, including accessible features, flexible navigation options, and rich interpretation for education and family audiences.
Increase on-site spending
Empower helps zoos guide visitors toward cafés, gift shops, and ticketed experiences directly through their mobile guide. Embedded links make it easy for guests to purchase add-ons, boosting onsite revenue beyond entry fees.
Support education and conservation messaging
Deliver mission-driven content through rich media. Share research, sustainability efforts, and behind-the-scenes stories that resonate with different audiences.
Replace static maps and printed materials
Digital guides replace traditional paper maps, brochures, and schedules. Zoos can save on print production while reducing waste and updating content in real time, even during unexpected changes.
Unlock new sponsorship and donation opportunities
Empower’s built-in modules let zoos showcase sponsors or accept digital donations from visitors. Support conservation programs or habitat upkeep while providing added value to partners.
Empower
Unlock a new era of visitor interaction with innovative, adaptable tools for creating a digital companion as unique as your campus.
Extend
Publish high-quality, cohesive digital experiences to displays. Create engaging digital object labels, interactive kiosks, and more.
