Sound that moves with you

Outdoor cultural events are growing in popularity, offering a blend of entertainment, technology, escapism, and social connection. From botanical garden light shows to city center laser displays, these events captivate with stunning visuals in open-air settings.

Overcoming audio challenges in outdoor events

Organizing outdoor events across large spaces comes with unique audio challenges. Traditional sound systems often struggle in these environments, where sound can become diffuse or disruptive. Audience preferences have also evolved.

Recent research highlighted that audiences want a mix of familiar favorites and new things to discover. One audience member shared their preference:

"Striking a balance between introducing new ideas and content and old favorites. It is especially good to see something ‘old’ with a new interpretation." (Patternmakers, 2023).

Similarly, another audience member noted their preferences on when and where an event is held:

"When attendance is quiet, I’m no longer comfortable sitting in venues where it is impossible to keep a reasonable distance." (Patternmakers, 2022)

Additionally, data from IMPACTS Experience shows that post-pandemic, there remains a redistribution of demand away from stationary, indoor activities towards the outdoors.

"Since the pandemic, redistribution of demand has altered patterns of visitation away from certain indoor, stationary experiences and toward those that allow for freedom of movement, particularly those that take place outdoors or within more spacious environments. For instance, some historic orchestra-goers replaced their concert hall experiences with trips to a botanical garden…particularly when the botanical garden offered programming like outdoor chamber music performances. And redistribution of demand has largely remained durable." (IMPACTS Experience, 2024)

To overcome these challenges and meet evolving audience preferences, innovative solutions like Event Sync are essential. Event Sync delivers high-fidelity, lip-sync precision audio directly to attendees’ devices, enhancing the overall experience and making it feel personal and intimate, regardless of the event’s scale.

How Event Sync transforms festivals and events

Immersive audio: Audiences access audio via their smartphones, allowing them to explore freely without losing audio quality or synchronization. At the same time, organizers can avoid noise pollution and the high costs of installing speaker systems.

Enhanced accessibility: Offers volume control and transcripts, improving accessibility for those with hearing impairments, and provides more personal space for those who find noisy, crowded environments overwhelming.

Unlimited scalability: Operates reliably even in low or unstable internet conditions and can accommodate any number of visitors, providing unlimited range and scalability.

Real-time updates: Live messaging keeps audiences informed of schedule changes, such as delays due to weather.

Effortless integration: Designed for ease, Event Sync uses familiar AV technician hardware and synchronization technology for a straightforward setup.

Frictionless uptake and engagement: Event Sync is an innovative solution that delivers high-fidelity, lip-sync precision audio to audiences’ devices, perfectly synchronized with visuals on screens, projections, and public displays.

Pladia’s Progressive Web App (PWA) adapts to any iOS or Android device, enabling instant audio access via a QR code — no download required. Our design system incorporates each customer’s unique brand identity without compromising accessibility standards. Ideal for drone and laser shows, projection mapping, and fireworks displays, Event Sync scales to any venue size, supports diverse audiences, provides detailed analytics, and offers sponsorship opportunities.

Elevate your next event with Event Sync

Experience the magic of sound that moves with you. Discover how personal audio can transform your next outdoor event. Read more about Event Sync and get in touch for a demo.

References

• Patternmakers. (2023). City lights to red dirt: Connecting with audiences across Australia.
• Patternmakers. (2022). Audience Outlook Monitor — Victoria Snapshot Report, November 2022.​
• IMPACTS Experience. (2024). 2024 & 2025 Market Potential: Expected Attendance for Eleven Cultural Organization Types (DATA)