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16 July 2025
3 min read

How digital wayfinding transforms the campus experience for students, staff, and visitors

Colleges and universities use a smarter way to engage and empower students, staff, and visitors with the Pladia digital platform

Agnes Sokol
Product Marketing Manager

Think back to your first day of college freshman year. Several campus maps, an avalanche of books, and a crumpled class schedule in hand, you set out from the safety of your dorm to the main campus in search of “Intro to Philosophy 101”.

Getting oriented and finding your way around a campus, large or small, is no easy feat. As such, universities need a smarter way to welcome, guide, and orient their students, faculty, and visitors alike.

The Pladia platform, initially developed for pioneering cultural institutions, has evolved into a suite of tools perfectly designed for university and college campuses, seamlessly integrating wayfinding, accessibility, and engagement, all while driving sustainable institutional growth.

We are on a mission to help campuses transform into accessible and intelligent ecosystems with landmark navigation, inclusive experiences, and actionable insights that drive engagement and growth.

One path, infinite possibilities

Finding your way around campus is not exclusively an orientation day problem. Think of the parents proudly coming to campus for the first time to greet their son or daughter for Parent’s Day, the nervous freshman looking for their first lecture hall, and the new faculty member racing to find the right office building to meet their students for office hours.

Digital campus map on a mobile phone showing university buildings and pins for navigation using Pladia’s wayfinding software

Seamless navigation across any campus

Universities can support campus operations with a scalable, mobile-first wayfinding solution that lowers demand on staff and improves the experience for students, visitors, faculty, and families. Make it easy for your students and staff to navigate campus with intuitive landmark-driven wayfinding that is paired with place-based storytelling.

Turn-by-turn directions to a university library displayed in a mobile wayfinding interface powered by Pladia

Advance accessibility through digital-first experiences

Universities can meet national accessibility mandates and broaden engagement with inclusive, self-guided audio tours available to all, enhancing student understanding and campus belonging while extending the value of their cultural and learning spaces.

Campus tour feature in the Pladia app showing university landmarks, tour time, and registration options on mobile

Built to drive institutional growth

Colleges can also unlock new revenue opportunities and analyze key insights into how people move, gather, and engage around their campus, thereby enabling better decisions that optimize space usage, informing capital investment, and elevating their campus experience. Colleges implement these growth paths by driving guests to their visitation museums, promoting their college cafes, driving business at local university stores, and allowing for additional monetization of each campus visit.

The days of handing students crumpled campus maps and wishing them well on their higher learning journeys are long gone. Leading universities and colleges are constantly striving to provide modern, accessible, and digital-led experiences for their students, families, and staff. Pladia is that best-in-class digital companion for your college that blends storytelling and navigation in smart, intuitive, and beautiful ways. It removes confusion and friction for students and staff alike to deliver deeper, more accessible campus guidance and university engagement.

Learn more about how Pladia can help your campus provide world-class navigation, accessibility, and guidance here, or speak to our team to get started.

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